Procter & Gamble is NOT cruelty-free or vegan.
This means Procter & Gamble tests on animals directly or through third-parties and uses animal-derived ingredients. Some brands that fall under this category only test on animals where required by law, which means they’re not cruelty-free.
Brands currently owned by Procter & Gamble:
Ace | Era | Pepto-Bismol |
Align | Febreze | Prilosec OTC |
Always | First Aid Beauty (learn more) | Puffs |
Always Discreet | Fixodent | Rindex 3en1 |
Ambi Pur | Gain | Safeguard |
Ariel | Gillette | Salvo |
Aussie | Head & Shoulders | Scope |
Bounce | Herbal Essences | Secret |
Bounty | Ivory | SK-II |
Braun | Joy | Snowberry |
Cascade | Luvs | Swiffer |
Charmin | Meta | Tampax |
Cheer | Mr. Clean | The Art of Shaving |
Clearblue | Native | Tide |
Comet | Olay | Venus |
Crest | Old Spice | Vicks |
Dawn | Oral-B | ZzzQuil |
Downy | Pampers | |
Dreft | Pantene |
Company Overview
Procter & Gamble is a multinational consumer goods corporation, founded all the way back in 1837 in Cincinnati, Ohio.
Their portfolio is much smaller after cutting their beauty unit by nearly a thirdwhen they sold 100 brands in a monumental divestment that took place over the course of about a year, but they are still considered heavy-hitters in the beauty, grooming, health care, home care, baby care, and feminine care arenas.
Animal Testing Policy
Despite being a leader in the development of alternatives to cosmetics animal testing, Procter & Gamble DOES test on animals where required by law:
“At P&G, we believe that eliminating animal testing is the right thing to do. We do not test our products or ingredients on animals anywhere in the world unless required by law.”
This means they do test on animals.
Testing on animals is a requirement for selling products in certain parts of the world (ie: mainland China), but a company is not required to sell products there. Any company that elects to sell products anywhere that requires animal testing is guilty of directly causing unnecessary animal suffering simply to satisfy their own greed.
Read their full animal testing policy.
Looking for cruelty-free brands?
Browse my curated list of cruelty-free brands to find brands that are 100% vegan and 100% cruelty-free.