Clorox is NOT cruelty-free or vegan.
This means Clorox tests on animals directly or through third-parties and uses animal-derived ingredients. Some brands that fall under this category only test on animals where required by law, which means they’re not cruelty-free.
Brands currently owned by The Clorox Company:
409 | Green Works | Pine-Sol |
Armor All | Hidden Valley | Poett |
Ayudin | Javex | ProResults |
Brita | KC Masterpiece | Rainbow Light |
Burt's Bees (learn more) | Kingsford | Renew Life |
Chux | Kitchen Bouquet | S.O.S |
Clorox | Lestoil | Scoop Away |
Clorox Healthcare | Liquid-Plumr | Soft Scrub |
Ever Clean | Mistolin | Soy Vay |
Formula 409 | Natural Vitality | Tilex |
Fresh Step | Neocell | |
Glad | Oxi Magic |
Company Overview
Clorox is a global manufacturer and marketer founded in San Francisco in 1913. They are most famous for their namesake bleach and cleaning products. They sell other products from a wide range of categories including cleaning, personal care, healthcare, trash bags, food, cat litter, charcoal, dietary supplements, digestive health, and water filtration.
Animal Testing Policy
Despite being a leader in the development of alternatives to cosmetics and household cleaner animal testing, Clorox DOES test on animals where required by law. But this doesn’t stop them from trying to project a cruelty-free image to consumers:
“As part of our commitment to the welfare of animals, we do not conduct or ask third parties to conduct any animal testing on our products, raw materials, or components of finished products unless required by regulatory authorities or when we [sic] all other efforts to establish a product’s safety profile have been exhausted.”
Clorox sells its products in China, which requires “safety” animal testing by law. But don’t believe for a second that Clorox is “required” to test on animals because of China’s laws.
The fact remains that no one is forcing Clorox to sell products in mainland China. Clorox has chosen to sell products somewhere that requires animal testing and they are therefore guilty of directly causing unnecessary animal suffering simply to satisfy their own greed.
Read their full animal testing policy.
Looking for cruelty-free brands?
Browse my curated list of cruelty-free brands to find brands that are 100% vegan and 100% cruelty-free.